Shannon McPherson brings experience in safety, instruction, and public service. She began her career in the aquatics industry, serving as an Aquatics Director for 10 years where she led child development swim programs, water safety and survival instruction, and coached elite-level swimmers. She later founded and operated a private swim instruction business, providing one-on-one lessons to families with a focus on confidence, preparedness, and in-home water safety.

Shannon now serves as a Firefighter/EMT in Texas and is a certified water rescue and recovery diver. Through her frontline experience, she has seen firsthand the physical, emotional, and relational demands placed on first responders and their families. She is passionate about expanding access to resilience training, trauma-informed resources, and whole-family support that help First Responders remain healthy on the job and connected at home.

Outside of work, Shannon values time with her family, staying connected with her college-aged children, and life outdoors on their property. She is committed to helping others discover what is possible through proactive wellness, education, and community support